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Sharp is recognized as the father of liquid crystal of the Japanese LCD TV and LCD panel giants.But according to fiscal department in 2014 is clearly revealed that the huge loss of 222 billion 347 million yen (about 11 billion 500 million RMB, the data only is as the reference). In the past 4 years, the Sharp Co has been making huge losses for 3 years.Meanwhile, according to the home appliance network, China's LCD panel leader, BOE, will sell 8K LCD display in Japan for medical institutions. The resolution is 7680x4320.
The BOE is the largest size of 98 inches 8K * 4K Ultra HD display, the display effect is 16 times more than full HD, taking into account the large size, ultra high-definition display two main trends, with wide viewing angle, high brightness and extreme fine quality liquid crystal display technology into a new peak. The product has also been shipped to many overseas companies .such as NHK.
In addition to the commercial use of B2B, it does not exclude the possibility of launching 8K TV sets in the future. As we all know, at the American CES exhibition in 2015, SHARP had shown 8K TV. In the past two years, 4K TV has been popular in the global color TV market, but SHARP LCD TV business has not benefited from the trend of this TV update. So SHARP is developing 8K TV technology.
However, with the Sharp Co into a huge loss again, companies are facing restructuring crisis. SHARP LCD TV in 2014, the total global sales of only 7 million 30 thousand units, a year-on-year decline of 10%, sales of 370 billion yen (about 19 billion 200 million yuan), a year-on-year decline of 10.6%.
Industry analysts believe that because of the company's financial deterioration and high debt, it may be difficult to maintain the R & D investment required by the 8K liquid crystal display and measure production technology.
According to the home network to the end of 2013, Matsushita announced completely withdraw from the plasma panel, then Matsushita and SONY cooperation OLED large size TV production R & D cooperation also fell through, the huge loss of Japanese enterprises in SHARP, 8K liquid crystal display technology field is also facing difficulties, which will undoubtedly make BOE LCD panel enterprises occupy the market space.
Not only is the 8K LCD market grabbing market share, but BOE A has announced that it will invest in the 10.5 generation of TFT LCD production line project in Hefei, Anhui. The company said that the main reason is the rapid growth of the global large-size LCD TV panel, the huge market demand, and the strategic need to support the transformation and development of China's color TV industry.
According to the home network, currently the world's highest LCD panel production line is SHARP and Foxconn co operation of the 10 generation line of BOE launched the 10.5 generation line, the SHARP of the 10 generation line to form a new competitive pressure, an important source of SHARP in 2014 ten generation panel line loss is the huge loss of the company.
In the announcement, BOE A said that the first generation of the 10.5 generation line can take the initiative in the market competition of the 65 inch level products. The product positioning is accurate, ensuring that the advantage of first hand can open up the competition of "blue ocean" in the super large area.
The first quarter report 2015 released by A (BOE) showed that in 1-3 months, the net profit of the company belonging to the shareholders of the listed company was about 978 million RMB, which is 66.45% higher than that in the first quarter of 2014. In the first quarter of 2015, A achieved 11 billion 583 million RMB in revenue, up 43.15% from the same period